Many iOS applications have a URL Schema that can be used to launch from a webpage.  In UW create a standard link object and put the appropriate url in the Standard URL box.
For example to launch Google Maps put : comgooglemaps://   in the Standard URL Box.  Now when someone clicks on that tile in UW, it will launch the iOS application if installed.


This site has a list of many of the popular application url schemas.

Note : You must be using Safari or Chrome on the iOS device.  This does not currently work if you are using WorkSpace application, we are working on a solution.